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Health & safety that stands up to scrutiny

We help New Zealand organisations operating in complex, high-risk environments move from paperwork and assumption to evidence-based safety assurance.

Trusted across Aotearoa

HASANZ Registered

500+ NZ Organisations

NZ H&S Professionals Network

Aligned to ISO Frameworks

Where most leadership teams are stuck

Compliance anxiety.

Mounting paperwork. Health and safety procedures that look right on paper but drift from what actually happens on site. A leadership team unsure where the real risk sits. Officers carrying due diligence exposure they couldn't defend in front of a regulator on a bad day.

What we build instead

Confident capability.

A clear picture of where your systems perform and where they leak, starting with a proper health and safety audit. Plain-English procedures your people actually follow. Officers who show evidence, not optimism. 

If you’re not the one who signs off the spend, start here. Run the check, print it and put it in front of the people who decide.

PROPRIETARY FRAMEWORKS

We diagnose. We design. We sustain.

Three phases. Each one has a framework behind it and the services that deliver it.

Diagnose

G.A.P.E.

Governance | Assumptions | Practice | Evidence

"Where are we exposed, what is real and what needs to change?"

Our diagnostic framework maps the gap between what leaders believe is happening, what documents say, what people actually do and what evidence exists to prove it. We put it to work through Compliance Compass, our independent diagnostic.

G.A.P.E. explained

Governance – what leaders believe is happening
Assumptions – what the documents say
Practice – what people actually do
Evidence – what can be proven

What is Compliance Compass?

An independent, fixed-scope check of your health and safety system. We look at what’s on paper, what’s happening on site and what evidence backs it up, then hand you a findings report with a clear roadmap of what to fix first and walk your leadership team through it.

Find out more about → Compliance Compass

Design

S.A.F.E.T.Y.

Leadership architecture | Six-part model

"How do we design the leadership architecture that closes the gap?"

A leadership architecture framework for high-risk organisations. An executive operating system for risk visibility and performance. Not a compliance checklist. Not a culture programme.

S.A.F.E.T.Y. explained

Strategy – direction, critical risks, risk appetite

Accountability – ownership, officer due diligence

Feedback – escalation, worker voice, signal vs noise

Execution – verification, work-as-done, discipline

Trust – psychological safety, integrity, follow-through

You – courage, identity, leadership maturity

Sustain

F.E.E.D.

Feedback | Engagement | Evidence | Development

"How do we keep improving and prove the system is working?"

We turn feedback, engagement and operational evidence into steady improvement, then review progress, catch drift and verify controls so your leaders have the evidence they need to decide with confidence.

F.E.E.D. explained

Feedback – speed of signal, leadership listening

Engagement – co-design, frontline participation

Evidence – verification, control effectiveness, assurance

Development – learning rhythm, organisational maturity

The customer journey

From uncertainty to evidence-based assurance. 

Three phases. Each phase has a framework behind it and the services that deliver it.

Phase 1

Diagnose

Framework: G.A.P.E.

We identify where leadership expectations, documented systems, operational practice and available evidence do not currently align.

  • Compliance Compass: 
    An independent check of where your system stands, with a clear roadmap of what to fix first.

  • ISO gap review: 
    See how far you are from ISO 45001 certification and what it’ll take to get there.

  • Documentation review:
    Find out whether your procedures match how the work is actually done.

  • Critical risk review:
    Test whether the controls on the risks that could kill someone are really working.

Phase 2

Design

Framework: S.A.F.E.T.Y.

We design the leadership rhythm, accountability structure, system architecture and implementation plan required to close the gap.

  • Implementation Partner:
    An experienced practitioner on the ground in your business, working to the Advanced Safety method with independent quality checks behind them.

  • Leadership workshops: Practical sessions that show your officers and managers what due diligence looks like day to day.

Phase 3

Sustain

Framework: F.E.E.D.

We turn feedback, engagement and operational evidence into steady improvement, then review progress, catch drift and verify controls so your leaders have the evidence they need to decide with confidence.

  • Governance advisory:
    A regular independent view of your risk and reporting so your board sees what’s really going on.

  • Annual Assurance Review:
    A yearly check that your controls still work and nothing has drifted since the last one.

  • Board reporting pack:
    A short paper written for your board, showing what’s working, what’s not and what needs a decision.

  • Maturity reporting: Track how your system is improving, measured against where you started.

  • Inspections:
    Site checks that compare what’s on paper with what’s happening at the coal face.

  • Officer walkthroughs: Your officers walk the site with an independent eye beside them and come away knowing what to ask.

Who we work with

Matt Jones of Advanced Safety
Founder's perspective

"I don't help leaders create more paperwork. I help them build evidence they can rely on."

Matt Jones

Founder, Advanced Safety · HASANZ Registered · Author, Raise the Standard

Book cover for Raise the Standard book - released in Oct 2026
New Book - Out now

Raise the Standard: Why Good Organisations Go Blind and How Leaders Restore Visibility

Matt Jones on what executive safety leadership actually looks like.

Podcast icon
Podcast - Season 5

Health & Safety Unplugged: Honest conversations with the people building safety capability across Aotearoa.

New episodes every fortnight. 

Ready to raise the standard?

Book your strategy call. Leave with clearer next steps.

 

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